E-Commerce Copywriter
Company: Feit Electric
Location: Pico Rivera
Posted on: May 12, 2022
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Job Description:
WHO WE ARE Feit Electric is a leading smart home and
energy-efficient lighting brand founded and headquartered in the
Los Angeles area. We---ve been in business for over 40 years, and
our innovative consumer products are sold through some of the
largest retailers in North America. WHAT YOU WILL DO The eCommerce
Copywriter is a newly created position on the market team who will
play an integral role in working with our sales team to support
eCommerce sales through our retail partners. The eCommerce Content
Specialist will be responsible for planning, creating, and
executing best-in-class online product marketing content. Your
day-to-day activities will include: Supporting the Feit Electric
sales team and our customers with specific retailer requests for
online content. Writing/editing clear, concise, clean, and SEO
optimized product description copy. Creating compelling A/Enhanced
product detail pages. Ensuring new products have required hero
shots, packaging images, and lifestyle images meeting retailer
guidelines as part of the launch process. Managing all related
content within the content management system (Salsify) and ensuring
the sales team has all required assets needed for item set up. --
Providing content optimization expertise, recommendations, and
insights based on emerging trends and e-retailer specific site
capabilities to improve conversion rates and the overall digital
consumer experience. Collaborating with design teams to ensure
best-in-class product/lifestyle imagery and video content to
support eCommerce. ESSENTIAL SKILLS & QUALIFICATIONS -- Ability to
handle multiple tasks, priorities, and deadlines in a fast-paced
environment. -- Attention to detail, ability to drive projects
independently, and meet commitments. -- A bachelor's degree in a
related field. -- Good oral communication skills and a
customer-oriented attitude. -- 3-5 years eCommerce copywriting
experience strongly preferred. -- Strong keyword research skills
and familiarity with tools like Semrush, Ahrefs, etc. -- Experience
using eCommerce and CMS and Syndication Platforms, ideally Salsify,
Syndigo, Bazaar voice, and Shopify. -- Proficiency with various
Microsoft Office programs (Excel, PowerPoint, Outlook, and
Word)
Keywords: Feit Electric, Pico Rivera , E-Commerce Copywriter, Advertising , Pico Rivera, California
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