Location: Pico Rivera
Posted on: August 7, 2022
BakeMark has immediate job opening for Marketing Manager
Branch is located in: Pico Rivera, CA; Corporate Office With over
100 years of service to the baking industry, BakeMark is recognized
as an industry leader and trusted partner for quality bakery
ingredients, products, supplies and service. BakeMark is a
manufacturer and distributor with 26 branches conveniently-located
across the U.S.
At BakeMark we appreciate our employees and their families and
offer a competitive pay and a full suite of benefits:
- Health, Dental, Vision & Life Insurance (Comprehensive
healthcare benefits package, with many coverage options)
- 401K (generous retirement benefits)
- Competitive Wages
Summary: Under limited supervision, the position manages various
marketing strategies, projects and activities with the objective of
achieving BakeMark's sales & marketing goals. Thorough planning,
execution and evaluation of strategies, objectives, projects and
tasks is essential. Must demonstrate drive for results, strong
analytical thinking, creativity, multi-tasking proficiency,
self-motivation, good business acumen and attention to detail. Core
areas of responsibility include category management, brand
management, project management, marketing communications, sales and
product training support, sales support and vendor management.
Leads collaboration with Sales, Technical Services, R&D,
Procurement and other related departments and functions, as well as
outside agencies, to ensure marketing projects are managed and
executed in a disciplined manner, and all parties remain aligned
and well-informed towards the established goals. Upholds and
complies with policies and attitudes adopted by BakeMark, following
the guiding principles of best practices, as both a process and a
cultural guide. Essential Duties and Responsibilities: Adhere to
all company policies, procedures and safety rules as stated in the
Employee Handbook and otherwise posted or communicated. Exemplify
the BakeMark Ways of Working in all aspects of assigned
responsibilities and duties, and other duties as assigned.
- Develops and leads strategic planning for assigned brands and
categories. Act as category lead in cross-functional environment,
managing strategy development, defining goals and objectives, as
well as milestones, key actions and timelines in the development of
the strategic plans. Collaborates with functional leaders to ensure
alignment and support through the development process.
- Define growth opportunities by obtaining and analyzing market
research, category insights, competitive intelligence and sales
data. Responsible for quantifying sales growth potential and
understanding the needs and opportunities of the target
- Prioritize and support the execution and ongoing development of
the strategic plans, working with Sales and Supply Chain, while
actively tracking and reporting to adapt and optimize plans.
Responsible for monthly reporting to the Sales leadership team, as
well as the Leadership Team.
- Leads the Marketing team in sourcing and managing market
research, category data and consumer insights. Works directly with
outside partners to maintain optimal data set, while working with
the Sales, Marketing, Technical Sales and R&D teams to leverage
research, data and insights across all categories.
- Initiates and manages projects according to BakeMark's product
development and co-manufacturing processes, while also responsible
for direct communications with Sales, R&D, Procurement and
vendor partners to ensure projects are managed and completed
- Manages the development of the appropriate sales and marketing
support resources and materials to drive growth within the assigned
categories and brands, including marketing collateral development,
merchandising support, advertising (print and digital), trade
communications (publications), event marketing, sales
presentations, market research and product knowledge resources and
tools. Works directly with vendor partners to create and manage
resources and materials, including the distribution to Sales and
- Follows BakeMark's best practices in Marketing and BakeMark's
Good Manufacturing Practices and food safety rules, as well as
takes responsibility for house-keeping and sanitation duties for
work area and as assigned.
Supervision:This position does not have direct reports but may be
required to supervise others in a project and/or team leader role.
Qualifications: To perform this job successfully, an individual
must be able to perform each essential duty satisfactorily. The
requirements listed below are representative of the knowledge,
skill, and/or ability required. Employee must have a valid
California Driver's License and have his or her own method of
transportation. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
Education and/or Experience: Bachelor's degree (BA or BS) in
Business Administration and/or Marketing Management from four-year
college or university is required. Must have at least 4 years of
experience of marketing management, with brand and/or category
management focus. Experience in the baking industry and/or a
related industry (grocery, foodservice, food/ingredients
manufacturing, food/ingredients distribution) is preferred.
Computer Skills: Must be proficient in Microsoft Outlook, Word,
Excel, PowerPoint and with general knowledge of online
search/research practices. Must also have adequate working
knowledge and/or experience with sales data reporting software,
accounting software and order entry software. Microsoft Access,
Adobe Acrobat Professional, Adobe Photoshop, Adobe Illustrator and
Adobe InDesign skills is preferred. Work Environment: Must be able
to work comfortably in an office setting. Ability to travel
domestically and internationally is required, as needed
(potentially up to 10%). While performing the duties of this
position, the employee is occasionally exposed to cold, hot, wet,
dry and/or humid conditions and moving mechanical parts. The noise
level in the work environment is usually moderate.
M/F/V/DBakeMark is not accepting unsolicited assistance from search
firms for this employment opportunity. All resumes submitted by
search firms to any employee at BakeMark via-email, the Internet or
in any form and/or method without a valid written agreement in
place for this position from BakeMark HR/Recruitment will be deemed
the sole property of BakeMark. No fee will be paid in the event the
candidate is hired by BakeMark as a result of the referral or
through other means.
Keywords: BakeMark, Pico Rivera , Marketing Manager, Advertising , Pico Rivera, California
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