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Sr Manager, Attribution

Company: Disney Media & Entertainment Distribution
Location: Pico Rivera
Posted on: June 22, 2022

Job Description:

Disney's Advertising Sales Research Team is seeking a talented person to help create the future of television and innovate in the advertising and measurement space. The Ad Sales Research Sr. Manager will lead projects and analyses to demonstrate the effectiveness of Hulu as an advertising platform that drives measurable results for our clients.

The successful candidate will work directly with the sales team to understand client measurement needs and challenges and manage our data partners and vendors to execute ROI measurement and downstream behavior of the Disney audience. If you're the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.

Responsibilities :

  • Develop in-house measurement products and offerings, with both proprietary and 3rd party data, that will help demonstrate Disney's impact on clients' ROI and business outcomes
  • Oversee and lead consultation conversations with clients directly; design and create the measurement strategy and approach. Present and explain new concepts to internal and external clients
  • Working with a variety of external data providers and internal product team, to design research that directly attributes consumer behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
  • In partnership with the Data & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
  • Create vision, develop and market case studies, both internally and externally, that demonstrate the power of Disney's measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
  • Position Disney as a thought leader in innovative research by scoping custom analyses that align with Disney data strategy
  • Lead a team and support them in the execution of custom research studies
    Required Education :
    • 8+ years of Experience in digital, digital video/TV, or media-focused data businesses
    • BA/BS is communications, data analytics, social sciences or related field required
    • Graduate degree desired
    • Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
    • Strong knowledge of attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
    • Expertise in measurement theory and research design
    • Must have a comprehensive understanding of the media business
    • Must have excellent presentation and writing skills
    • Experience with attribution/ ROI or data providers is a plus
    • SQL experience is a plus
    • Must be a team player with the ability to build relationships with both internal and external clients
      Preferred Education :
      • Graduate degree desired
        Additional Information :

Keywords: Disney Media & Entertainment Distribution, Pico Rivera , Sr Manager, Attribution, Executive , Pico Rivera, California

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