Sr Manager, Attribution
Company: Disney Media & Entertainment Distribution
Location: Pico Rivera
Posted on: June 22, 2022
Job Description:
Disney's Advertising Sales Research Team is seeking a talented
person to help create the future of television and innovate in the
advertising and measurement space. The Ad Sales Research Sr.
Manager will lead projects and analyses to demonstrate the
effectiveness of Hulu as an advertising platform that drives
measurable results for our clients.
The successful candidate will work directly with the sales team to
understand client measurement needs and challenges and manage our
data partners and vendors to execute ROI measurement and downstream
behavior of the Disney audience. If you're the kind of person who
obsesses over details, thrives in a collaborative environment and
jumps at the opportunity to take on new challenges, Disney may be
the place for you.
Responsibilities :
- Develop in-house measurement products and offerings, with both
proprietary and 3rd party data, that will help demonstrate Disney's
impact on clients' ROI and business outcomes
- Oversee and lead consultation conversations with clients
directly; design and create the measurement strategy and approach.
Present and explain new concepts to internal and external
clients
- Working with a variety of external data providers and internal
product team, to design research that directly attributes consumer
behavior to exposure to ads on Disney properties (including: Hulu,
ABC, Freeform, ESPN, Disney Channel, etc.)
- In partnership with the Data & Operations teams, onboard and
create Disney POVs on third party data providers to guide decisions
on partnerships and engagements
- Create vision, develop and market case studies, both internally
and externally, that demonstrate the power of Disney's measurement
capabilities. Build reports for sellers to utilize with clients to
help inform deals.
- Position Disney as a thought leader in innovative research by
scoping custom analyses that align with Disney data strategy
- Lead a team and support them in the execution of custom
research studies
Required Education :
- 8+ years of Experience in digital, digital video/TV, or
media-focused data businesses
- BA/BS is communications, data analytics, social sciences or
related field required
- Graduate degree desired
- Experience with, and a strong understanding of methodology,
data and systems for matching data sets to demonstrate
performance-based response to advertising
- Strong knowledge of attribution/ROI control/exposed
methodologies including 1st and 3rd party data matching, website
conversion, market-match tests, hold-outs, etc.
- Expertise in measurement theory and research design
- Must have a comprehensive understanding of the media
business
- Must have excellent presentation and writing skills
- Experience with attribution/ ROI or data providers is a
plus
- SQL experience is a plus
- Must be a team player with the ability to build relationships
with both internal and external clients
Preferred Education :
- Graduate degree desired
Additional Information :
DISNEYADSALES
Keywords: Disney Media & Entertainment Distribution, Pico Rivera , Sr Manager, Attribution, Executive , Pico Rivera, California
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