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Marketing Manager

Company: BakeMark
Location: Pico Rivera
Posted on: September 20, 2022

Job Description:

BakeMark has immediate job opening for Marketing Manager
Branch is located in: Pico Rivera, CA; Corporate Office With over 100 years of service to the baking industry, BakeMark is recognized as an industry leader and trusted partner for quality bakery ingredients, products, supplies and service. BakeMark is a manufacturer and distributor with 26 branches conveniently-located across the U.S.
At BakeMark we appreciate our employees and their families and offer a competitive pay and a full suite of benefits:

  • Health, Dental, Vision & Life Insurance (Comprehensive healthcare benefits package, with many coverage options)
  • 401K (generous retirement benefits)
  • Competitive Wages
    Summary: Under limited supervision, the position manages various marketing strategies, projects and activities with the objective of achieving BakeMark's sales & marketing goals. Thorough planning, execution and evaluation of strategies, objectives, projects and tasks is essential. Must demonstrate drive for results, strong analytical thinking, creativity, multi-tasking proficiency, self-motivation, good business acumen and attention to detail. Core areas of responsibility include category management, brand management, project management, marketing communications, sales and product training support, sales support and vendor management. Leads collaboration with Sales, Technical Services, R&D, Procurement and other related departments and functions, as well as outside agencies, to ensure marketing projects are managed and executed in a disciplined manner, and all parties remain aligned and well-informed towards the established goals. Upholds and complies with policies and attitudes adopted by BakeMark, following the guiding principles of best practices, as both a process and a cultural guide. Essential Duties and Responsibilities: Adhere to all company policies, procedures and safety rules as stated in the Employee Handbook and otherwise posted or communicated. Exemplify the BakeMark Ways of Working in all aspects of assigned responsibilities and duties, and other duties as assigned.
    • Develops and leads strategic planning for assigned brands and categories. Act as category lead in cross-functional environment, managing strategy development, defining goals and objectives, as well as milestones, key actions and timelines in the development of the strategic plans. Collaborates with functional leaders to ensure alignment and support through the development process.
    • Define growth opportunities by obtaining and analyzing market research, category insights, competitive intelligence and sales data. Responsible for quantifying sales growth potential and understanding the needs and opportunities of the target market.
    • Prioritize and support the execution and ongoing development of the strategic plans, working with Sales and Supply Chain, while actively tracking and reporting to adapt and optimize plans. Responsible for monthly reporting to the Sales leadership team, as well as the Leadership Team.
    • Leads the Marketing team in sourcing and managing market research, category data and consumer insights. Works directly with outside partners to maintain optimal data set, while working with the Sales, Marketing, Technical Sales and R&D teams to leverage research, data and insights across all categories.
    • Initiates and manages projects according to BakeMark's product development and co-manufacturing processes, while also responsible for direct communications with Sales, R&D, Procurement and vendor partners to ensure projects are managed and completed successfully.
    • Manages the development of the appropriate sales and marketing support resources and materials to drive growth within the assigned categories and brands, including marketing collateral development, merchandising support, advertising (print and digital), trade communications (publications), event marketing, sales presentations, market research and product knowledge resources and tools. Works directly with vendor partners to create and manage resources and materials, including the distribution to Sales and customers.
    • Follows BakeMark's best practices in Marketing and BakeMark's Good Manufacturing Practices and food safety rules, as well as takes responsibility for house-keeping and sanitation duties for work area and as assigned.
      Supervision:This position does not have direct reports but may be required to supervise others in a project and/or team leader role. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Employee must have a valid California Driver's License and have his or her own method of transportation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience: Bachelor's degree (BA or BS) in Business Administration and/or Marketing Management from four-year college or university is required. Must have at least 4 years of experience of marketing management, with brand and/or category management focus. Experience in the baking industry and/or a related industry (grocery, foodservice, food/ingredients manufacturing, food/ingredients distribution) is preferred. Computer Skills: Must be proficient in Microsoft Outlook, Word, Excel, PowerPoint and with general knowledge of online search/research practices. Must also have adequate working knowledge and/or experience with sales data reporting software, accounting software and order entry software. Microsoft Access, Adobe Acrobat Professional, Adobe Photoshop, Adobe Illustrator and Adobe InDesign skills is preferred. Work Environment: Must be able to work comfortably in an office setting. Ability to travel domestically and internationally is required, as needed (potentially up to 10%). While performing the duties of this position, the employee is occasionally exposed to cold, hot, wet, dry and/or humid conditions and moving mechanical parts. The noise level in the work environment is usually moderate.
      M/F/V/DBakeMark is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BakeMark via-email, the Internet or in any form and/or method without a valid written agreement in place for this position from BakeMark HR/Recruitment will be deemed the sole property of BakeMark. No fee will be paid in the event the candidate is hired by BakeMark as a result of the referral or through other means.

Keywords: BakeMark, Pico Rivera , Marketing Manager, Executive , Pico Rivera, California

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