Marketing Manager

Company: Colony Capital
Location: Encino
Posted on: March 28, 2026

Job Description:

The Marketing Manager plays a central role in shaping, executing, and evolving the Firm’s marketing efforts across brand, content, digital, and social channels. This individual is responsible for translating business priorities into cohesive marketing strategies that strengthen brand awareness, support growth initiatives, and elevate the Firm’s presence with key audiences. Working closely with the Firm’s leadership team and Focus’ Head of Brand Strategy, the Marketing Manager will help ensure all marketing efforts align with broader brand direction, messaging frameworks, and long-term positioning, while also owning day-to-day execution and performance management. This role partners cross-functionally with leadership, client-facing teams, and operations to deliver consistent, high-impact marketing initiatives. The ideal candidate is both strategic and hands-on, comfortable setting direction, managing campaigns end-to-end, and rolling up their sleeves to create, execute, and optimize work across channels. Primary Responsibilities Marketing Strategy & Brand Execution Serve as a primary point of contact for marketing, brand, and social media initiatives across the Firm Collaborate closely with Focus’ Head of Brand Strategy to align marketing efforts with enterprise brand strategy, positioning, and messaging guidance Develop and execute integrated, end-to-end marketing strategies and campaigns that support firm objectives, service offerings, and growth priorities Ensure brand consistency and quality across all marketing materials, platforms, and touchpoints Content, Digital & Social Media Create, edit, manage, and oversee original content across multiple channels, including websites, email marketing to centers of influence, social media, and digital campaigns Lead and support the Firm’s social media presence, with particular focus on LinkedIn, working in partnership with Focus’ social media team Support select C-suite and senior leaders with social media and thought-leadership content, including professional brand positioning and message development Identify and evaluate emerging trends in content formats, platform algorithms, and social media topics to inform strategy and execution Campaign Management & Performance Develop and execute paid and organic campaign strategies, including ad-buying plans designed to maximize reach, engagement, and message clarity, concentrating on industry visibility, business development and organic leads. Plan, execute, and monitor marketing projects from concept through completion, managing timelines, stakeholders, and deliverables Develop, track, and analyze campaign performance metrics, KPIs, and ROI to inform optimization and leadership decision-making Prepare and deliver regular reporting and insights to leadership on marketing effectiveness and opportunities Research, Operations & Internal Communications Conduct market research, competitive analysis, and audience segmentation to inform marketing strategies and positioning Maintain marketing files, assets, and documentation to ensure materials remain current, organized, and compliant Assist with internal communications efforts, including newsletters, internal announcements, and firm-wide updates Partner with leadership, operations, and client-facing teams to support internal initiatives and external communications needs Additional Responsibilities Support firm-wide initiatives and special projects as needed Perform other duties as assigned in support of marketing and business objectives Supervision of assigned Operations Assistants and/or junior marketing support, as applicable. Qualifications Bachelor’s degree in Marketing, Communications, Business or related field. 5 years in marketing strategy, brand management, or communications. Demonstrated ability to connect firm-level objectives to actionable marketing strategies with measurable impact. Skilled at developing and implementing marketing processes and standards. Able to collaborate and negotiate priorities and timelines. Experience managing projects including multi-layered, long-term marketing initiatives. Ability to communicate in an efficient and timely manner. The ability to prioritize tasks and deadlines in a fast-paced environment. Strong writing and presentation skills; confident presenting to senior leadership. Ability to evaluate performance data, adjust course, and strengthen results through insights and iteration. Confident, pragmatic, and collaborative; energized by shaping structure and driving results through influence and clarity. About Gelfand, Rennert & Feldman Founded in 1967, Gelfand, Rennert & Feldman ("GRF") is a leading full-service business management firm for an exclusive assortment of entertainers, executives and select high net worth individuals. Our 30 partners and over 600 staff members deliver comprehensive financial services in the fields of music, motion pictures, television, sports, literature, and other creative and performing arts. Our firm has offices in Los Angeles, New York City, Nashville, San Rafael, Wilmington, and London. This is a exempt position. The annualized base pay range for this role is expected to be between $90,000 - $120,000. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed, and the applicants skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual bonus and a comprehensive benefits package. Candidate information, including education and work experience, is verified upon an offer of employment. Falsification of application information may be grounds for denying employment. Gelfand, Rennert & Feldman is an Equal Opportunity Employer. For information on our Job Applicant Privacy Notice, please click here. LI-TN1 About Focus Financial Partners Focus is a leading financial services firm comprised of integrated wealth management, family office, and business management services. Blending deep expertise and expansive resources with a boutique, client-first fiduciary philosophy, Focus helps individuals, families, and institutions navigate complex financial situations with highly personalized solutions tailored to their unique needs. To learn more about Focus, visit www.focusfinancialpartners.com or follow the company on LinkedIn. Focus is an equal opportunity employer and bases its employment decisions on the employee or candidate’s skillset, and without regard to an employee or candidate’s race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by local, state and/or federal law. Focus complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. The following language is for US based roles only For California Applicants: Information on your California privacy rights can be found here For Indiana Applicants: It is unlawful for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For Maryland Applicants: I UNDERSTAND THAT UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT ANY INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAP OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100. For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this shall be subject to criminal penalties and civil liability. For Montana Applicants: If hired, the employment relationship is governed by the Wrongful Discharge from Employment Act. Mont. Code Ann. Section 39-2-901. For Rhode Island Applicants: Focus is subject to Chapters 29-38 of Title 28 of the General Laws of Rhode Island and is therefore covered by the state’s workers’ compensation law. If you willfully provide false information about your ability to perform the essential functions of the job, with or without reasonable accommodations, you may be barred from filing a claim under the provisions of the Workers’ Compensation Act of the State of Rhode Island if the false information is directly related to the personal injury that is the basis for the new claim for compensation. The Company complies fully with the Americans with Disabilities Act.

Keywords: Colony Capital, Pico Rivera , Marketing Manager, PR / Public Relations , Encino, California